Where Can I Read the Complete Mueller Report
FACULTY OF STUDIES IN VIRTUAL ENVIRONMENTS
Environmental Engineering
BUSINESS English - INTERMEDIATE
GUIDE Nº i BRANDS
AUTOR
STEFANI VELANDIA HOLGUÍN
TEACHER
WILLIAM FERNANDO RODRIGUEZ
BOGOTA, DC May 01, 2015
Autonomous Work
Individually and in your E-portfolio exclusively, you volition prove the show of the following exercises.
4. Open your Market Leader volume on page 8, and then listen to the CD and do exercise A, B and C.
a) Enables the target consumer to determine if they want the product o r not
b) The office is to brand the selection of products to hit the market knows the needs of the people and that is what volition work best on the market place
c) Update their technology and know how to handle the competition
5. Open your Market Leader book on folio 16, and then mind to the CD and do practice A, B and C
a) Location of hotels, Internet, underground networks
c) The applied science is a difficult topic for hotels but with the environment they will attempt to make more attempt. The hotels employ at present TV on demand and the people don t use the phone of the hotel with the new technologies.
6. Open up your Market Leader book on page 19, then listen to the CD and do practise:
A)
1-Christina Verde first telephone call from Madison will exist in London engagement to see you lot come across new collection Wednesday in the afternoon 2 o'clock
2- Christina Verdi she s engaged to the moment message something come up the aeroplane meet her tomorrow
B)
Jenifer: I'm calling because I'll be in London next week and I would similar to make an appointment t o come across you. I want to tell you about our new collection.
Cristina: Great. What they would suit you. I'm adequately gratuitous next week, I think.
Jenifer: How near Wednesday?, In the afternoon? Could yous make it then?
Cristina: Allow me await now. Let me check the diary'. Yes, that'd exist no problem at all. What about ii ii o'clock? Is that OK?
C)
Receptionist: Thank you. I'm putting you through Hello, I'one thousand afraid she's engaged at the moment would you agree or can I put you through to her voicemail?
Jennifer : Would you lot be able to take a message for me, please? I'thou in a bit of a hurry.
Receptionist: Yes, certainly.
Jennifer : The thing is, I should be meeting Ms Verdi at 2 p.k only something comes up. My plane was delayed, and I've got to reschedule my appointments. If possible, I would like to meet tomorrow properly in the morning. 'Could she call me back here al the hotel, please, to confirm?
Receptionist: Certainly. What'due south the number?
Jennifer : It'southward 02078553814 and I am in room half dozen eleven.
7. Reading: Mercedes, shining star: Open your Market Leader book on page 24 -25, so Read and do practice A, B, C and D.
A) Read the start two paragraphs chop-chop and decide if the statements are True (T) or faux (F), according to the article.
one. The fall of the Mercedes luxury brand was not equally severe equally other brands. (F)
ii. In 2002, Mercedes' losses were its first for three decades. (F)
three. In 2002, Mercedes cars were famous for their reliability. (F)
4. Dieter Zetsche is the boss of Mercedes and Daimler. (T)
B) Find words and phrases in the outset five paragraphs of the commodity that mean the Aforementioned every bit the following,
1. Sudden and surprising: that in iii years information technology has gone from the worst performing of the large luxury car makers to the trailblazer
2. A period of 10 years: Decade
3. Failing: suffered as dramatic a fall
4. The first visitor to develop new methods of doing something: Mercedes.
5. Someone that y'all compete with: BMW
6. A consummate modify from a bad situation to a skillful one: the worst performing of the large luxury auto makers to the trailblazer.
7. Ihe financial issue of a company's business (i.e. profit or loss): and fifty-fifty more and then at the 10.four per cent it made i north the 4th quarter - compared with BMW'south 5.four per cent in the third quarter.
D) Co-ordinate to the article, which of these factors helped Mercedes improve its performance?
- Mr Zetsche's walrus moustache
- Having BMW as a rival
- Using Mr Zetsche's operational experience
- Cut jobs
- Producing new models
- Using a team arroyo
- price sensitivity
| British English | American English. |
| secret | subway |
| city middle | downtown |
| carry-on baggage | ten carry-on baggage |
| Ane way | single |
| circular trip | render |
| superhighway | expressway |
| residuum room | public toilet |
| lift | elevator |
| bus class | economic system class |
| schedule | timetable |
| car park | parking lot |
| queue | line |
| bill | check |
| booking | reservation |
| ground floor | starting time floor |
ACTIVITY 2.Vocabulary and Grammar
folio 7 do exercises Vocabulary A, B and C.
B) Complete these sentences with word partnerships from Do A
2 . Consumers who always purchase Sony when they demand a new TV are showing loyalty
3. A fashion designer who launches his o r her own perfume is an instance of leader
4. The prototype of Mercedes-Benz is such that its products are seen as safe, reliable, luxurious, well made and expensive.
5. George Clooney advertising Nespresso is an case of the use of a well-known person to advertise products.
6.A investigation consists of introduction, growth, maturity and decline.
7. Tesco'south wide range means that information technology appeals to all sectors of the UK marketplace.
8. The employ of Aston Martin cars and Sony computers in James Bond films are examples of when products are used in films or TV programmes.
9. Microsoft is the leader in computer software.
10. In countries with ageing populations, the over•60s age group is becoming an increasingly of import challenger.
11. Pepsi is the second acknowledged product or brand in a marketing carbonated soft drinks.
12. Focus groups and consumer surveys are ways of conducting enquiry.
C) Discuss these questions.
1. What are the advantages and disadvantages for companies of product endorsements?
Advantages:
- maintain trade flows
- Create recognition
- Create loyalty
Disadvantages
- on promotion
- upfront costs
ii. How can companies create brand loyalty?
- Creating an emotional bail between the client and the production
- Flashy and offering good quality products
- listening to the customer needs
- Innovating
3. Can you give any examples of successful o r unsuccessful brand stretching?
It's often thought that the current team is able to manage a brand stretch or brand extension without the recruitment of new marketing, insight managers etc.
However a make extension or brand stretch tin can fail spectacularly because the philosophy of brand extension is not well enough understood or implemented correctly.
Probably the near well know brand extension failure is Coca cola'due south 'New Cola' extension in 1985. Initially well received then caused a huge consumer backlash and reduced sales.
iv Think of a cheap or expensive idea for a production launch.
-Install a large Television receiver near the cash to post offers and promotions and transfer videos with demonstrations of their products and lodge and publish customer testimonials on your website,
5 What other market segments can yous identify (e.g. young singles).
-standard of living
-economic stratum
-likes
-personality
-geographical Aspects
-children, youth, adults
-Age
-Fashion
6 What activity can companies take if they commencement to lose marketplace share?
- Locate the source of the trouble.
-Review the product or service you lot are selling and, consequently, make decisions, either change products, brand changes, accept additional products, etc
- Pattern a strategy of selling
- Analyzes training your salespeople, if they really fit the profile that your visitor requires
- Prepares real plan sales.
Page 10, do exercises A, B and C.
A) Which of the time expressions below practice we ordinarily use with the present elementary? Which do we commonly apply with the present continuous? Which are used with both?
Nowadays Unproblematic: Normally, Often, once a month, every mean solar day.
Present CONTINUOS: Nowadays, now, this year, half dozen months ago
PRESENT Elementary AND Present CONTINUOS: currently, at the moment, these solar day.
B) Complete these sentences with the present simple or the nowadays continuous form of the verbs in brackets.
-At the moment, eBay works with brand owners to remove simulated items.
-eBay now spends $20m a year analysing suspicious sales.
-Louis Vuitton commonly selling its products through authentic Louis Vuitton boutiques.
-At the moment, Louis Vuitton negotiates with Hubert de Givenchy.
-Both Apple and BlackBerry launch important new products this year.
-These days, a lot of people have a BlackBerry.
C) Complete this text with the present simple or the present continuous form of the verbs in brackets.
The Google brand grows rapidly. According to the Millward Brownish Brandz report, it belongings first place in the listing of superlative 100 brands. In fact, the It field dominates the tiptop-x corporate brands. Google operating websites at many international domains, the nearly popular being www.google.com , and generating acquirement by providing constructive advert opportunities. Google e'er focuses on the user, and consumers unremarkably meet Google as quite trustworthy.
Nowadays, companies brainstorm to recognise that brands are among their most valuable assets. They empathise that brands become e'er more than powerful in driving business growth. Strong brands generate superior returns and protect businesses from take chances. Google currently holds the elevation position, but information technology has to go on innovating if it wants to remain number i. BlackBerry and Apple are the two fastest-growing brands in the top 100, and China Mobile grows steadily, too.
Page 15, do exercises A, B and C.
A) watch the words and phrases which have the same meaning. For each pair,
decide which is British English and which is American English.
B) Work i northward pairs. Utilize the American English words or phrases from Exercise A
to consummate this text.
My last overseas business trip was a nightmare from start to finish. Starting time of all, there was a delay on the fashion to the aerodrome, every bit there was an accident on the pike. I. When I got there, I found the lower level of the airdrome parking lot was flooded. Side by side, my carry-on baggage was too big and heavy, so I had to check information technology in.
When we arrived, the subway was closed, and there were no cabs at all.
Afterwards a long time trying to figure out the reservation and waiting line for xl minutes, we finally got a bus downtown and found the hotel. Then in that location was a problem with our room reservation and, would you believe it, the elevator wasn't working, and our rooms were on the fifth floor.
C) Listen to the recording and check your answers to Exercise B. ok
Page 18, practise exercises A and B.
A)
Complete each dialogue with the correct form of going to or will.
A. Have you decided where to hold the sales conference?
B. Yes, we will volume the Emory Centre in Atlanta.
A. I can't discover my passport.
B .OK, you lot look in your purse, and I am going to check the back seat of the machine.
A. What are yous planning to do in Tokyo?
B. We will meet our agent to discuss next year's ad upkeep.
A. I'm afraid the flight's been cancelled.
B. I need to become there tonight. I am going take the train. I think it leaves at nine.
A. The Hertz counter is a skilful place to meet.
B OK, I will expect for you at that place.
B)
Cull the correct tense (present continuous or present simple) to consummate the sentences.
1.
We are staying at the Ritz for next week's conference.
2.
According to the timetable, the double-decker deports from Victoria at 8:00, reaches Lille at 12:xxx and arrives in Paris at 13:30.
iii.
Excuse me, what time is the conference does the briefing begin?
four.
What do you practice on Tuesday afternoon?
5.
What fourth dimension is this train getting to Osaka?
half dozen.
Adjacent time, I travel to Madrid by train.
Page 26, do exercises A and B.
A) Which of the following expressions are used with the past unproblematic and which are used with the present perfect? Which are used with both?
In 2010 past simple and present perfect
This week nowadays perfect
Recently present perfect
Since 2009 past uncomplicated
Yesterday past uncomplicated
Terminal year past simple
Yet present perfect
Ever present perfect
Vi months ago past simple
B) Complete this curt business brief most Vietnam using the past simple or the present perfect forms of the verbs in brackets.
Vietnam has going through many changes in its history and experienced many economical changes recently. Information technology is currently experiencing an economic boom. In 1986, the government introduced economic reforms or doimoi.
The reforms has permitted the setting upwardly of gratis market place enterprises and abolished the practise of collective farm ing. Notwithstanding, agronomics remains the most important part of the economic system. Vietnam has recently become the 2nd largest producer of rice in the world subsequently Thailand. The
Industrial sector showed dramatic improvement and expansion as well. In1993, the World Bank has declare 58% of the population to be living in poverty.
By 2005, this effigy was less than 20%. Vietnam has too make great strides on the international stage in the terminal decade or so. It became a full member of ASEAN in 1995 and of the WTO in 2006. The effects of this newfound prosperity tin can be seen everywhere. Large, glitzy malls has appear in major cities, while streets
one time filled with bicycles are at present overflowing with locally produced Japanese, Korean and Chinese motorbikes and cars. Business visitors wishing to relax in a more traditional Vietnamese boondocks should visit Hoi An. Hoi An has been a major Asian trading port in the 17th and 18th centuries, and its picturesque architecture and relaxed lifestyle changed little over the years.
Source: http://stefaniinglesintermedio.blogspot.com/2015/05/activity-1-reading-and-listening_1.html
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